Uplay is a digital distribution network created by video game publisher and developer Ubisoft, one of the world's leading companies in that field. Quite similar to the services Steam by Valve and Origin by Electronic Arts, Ubisoft uses Uplay to distribute their games. Uplay is not only available on PC, but also on other platforms like Mac, PS4, Xbox one, Facebook, iPhone, iPad and WiiU.

The Uplay network was launched in 2009 with the release of the game Assassin's Creed II. Since then, Uplay has constantly been enhanced and is meanwhile available as software for several platforms. On PC, the Uplay software may be used like Steam or Origin. It is easy to register a game key for a Ubisoft game on Uplay to download, install and play it.

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